• 2021年05月

    Novanic 智能体验馆
    以小见大 以静制动 “虚拟和现实”为造境的核心,打造当代新潮的美学空间

    深圳 宝能第一空间

“沉浸式体验是当代文化与科技融合而成的一种新业态,也是展厅设计领域中具有前沿性和成长性的新兴趋势。”一直以来,5IDEA五彩境地致力于沉浸式体验设计的研发,不断自我颠覆与革新,对新媒体艺术装置有独特的理解与尝试,多维度打造新趣感官体验的商业空间。
在NOVANIC诺华智能展厅的创作中,5IDEA五彩境地从经营者角度思考设计的商业价值,从年轻消费者视角感受空间的愉悦度,解读智能科技文化密码,运用创新灵感与交叉思维,以“虚拟与现实”为空间造境的核心,提取品牌本身的文化情怀为背景,以产品为设计元素,结合星球、阳光、植物、艺术、科技、智能灯光、声音与视觉互动设计塑造空间虚与实的自然情境交融,打造兼具艺术感官、互动交流、自然体验的多元空间,为体验者带来一场超越现实的高科技沉浸式感官盛宴。
"Immersive experience is a new form of business formed by the integration of contemporary culture and technology, and it is also an emerging trend with frontier and growth in the field of exhibition hall design." All along, 5idea has been committed to the research and development of immersive experience design, constantly self subversion and innovation, has a unique understanding and attempt of new media art installation, and creates a multi-dimensional commercial space for new sensory experience.
In the creation of Novanic intelligent exhibition hall, 5idea considers the commercial value of design from the perspective of operators, feels the pleasure of space from the perspective of young consumers, interprets the cultural code of intelligent technology, uses innovative inspiration and cross thinking, takes "virtual and reality" as the core of space creation, extracts the cultural feelings of the brand itself as the background, and takes the product as the design element, Combined with planet, sunshine, plant, art, science and technology, intelligent lighting, sound and visual interaction design, it creates a natural situation blending of virtual and real space, creates a multi space with artistic senses, interactive communication and natural experience, and brings a high-tech immersion sensory feast beyond reality for the experiencer.

以小见大 以静制动

SEE BIG THINGS THROUGH SMALL ONES BALANCE THE DYNAMIC WITH THE STATIC

智能化在我们生活中能感官到的就是控制面板,也是我们对它直观的认识。以小见大是我们大胆的一个想法,我们把放大了30倍的控制面板放在了门口,这是超乎常规的尺度变化。以静制动是想让它自己会讲话会拉客。以小见大首先带来的是视觉上的冲击吸引,我不必动,你会走进来一探究竟,是以静制动,面板上的模式文字直接告诉了你我是谁。
Intelligent in our life can sense is the control panel, but also our intuitive understanding of it. It's a bold idea for us to see the big from the small. We put the control panel magnified by 30 times at the door, which is an unconventional scale change. Static braking is to make it speak and solicit customers. Seeing the big from the small first brings the visual impact and attraction. I don't have to move. You will come in and explore. Actually, it's static braking. The pattern text on the panel directly tells you who I am.

REALITY 现实

商场内部空间没有自然光线进入,我们在展厅前半场做模拟现实的生活空间,有书房,影音一体的客厅体验区,还有餐厅空间。我们的展厅需要给产品预留足够的“空间”,这个空间不是面积上的要求,而是环境条件的空间。昏暗的空间给智能化灯光影视提供了展示环境,智能化的模拟现实又带给空间自然的光线外景,这样虚实交融,或许是两个“矛盾”共存的最好方式,这也就是我们表达的现实。

There is no natural light in the interior space of the mall. We do the simulated real life space in the first half of the exhibition hall, including study, living room experience area with integrated audio and video, and dining room space. Our exhibition hall needs to reserve enough "space" for the products. This space is not the requirement of area, but the space of environmental conditions. The dim space provides the display environment for intelligent lighting film and television. Intelligent simulation reality brings the natural light external scene of space. This combination of reality and reality may be the best way for two "contradictions" to coexist, which is the reality we express.

VIRTUAL 虚拟

我们打开了场地西边公共通道的那扇墙,光线透过幕墙玻璃进入到室内,黑暗的空间变得像是在户外一样真实,很庆幸能有这样的条件存在。我们计划用乙稀白膜的效果来表现这个空间,白色可以更好的表现灯光的色彩变化,微缩版的田园小麦透过西落的阳光,这一场景融合了后半场其他空间的景观视野需要。灯光的色温变化让田园展现出四季色彩的变化,与其他空间相互依托。多种场景自然组合,音乐、影视、灯光的介入带来不同的感官体验,有凉爽的夏日庭院清风或是金色的麦田虫鸣,这一切的背后都由智能化默默控制,产品的多样化设计运用,让虚拟的空间表达了我们想要去的地方。
We opened the wall of the public passage on the west side of the site, and the light entered the room through the curtain wall glass. The dark space became as real as if it was outdoors. I'm glad to have such conditions. We plan to use the effect of vinyl white film to show the space. White can better show the color change of the light. The miniature version of rural wheat is through the West setting sunlight. This scene integrates the landscape vision needs of other spaces in the second half. The change of color temperature of light makes the countryside show the change of four seasons' color, which is interdependent with other spaces. The natural combination of multiple scenes, the intervention of music, film and television, and lighting bring different sensory experiences, such as cool summer courtyard breeze or golden wheat field insects. All these are controlled by intelligent silently. The diversified design and application of products make the virtual space express where we want to go.

诺华智能体验馆,以“虚拟与现实”为空间造境的核心,结合新潮当代的空间美学、无拘无束的视觉艺术以及极具差异性的设计手法进而打造出独树一帜的商业空间。
Novanic intelligent Experience Hall, with "virtual and reality" as the core of space creation, combines the modern space aesthetics, unrestrained visual art and highly different design techniques to create a unique commercial space.

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